E-Book | Pattern Design & Beyond

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An Insider’s Guide to Creating and Managing Your Own Surface Design Career
Claudia Brown & Jessie Whipple Vickery of Pattern People

How do you turn your love for patterns into a functional business? Claudia Brown and Jessie Whipple Vickery of surface design studio, Pattern People, share their insider secrets in the new e-book, Pattern Design & Beyond: An Insider’s Guide to Creating and Managing Your Own Surface Design Career. With how-to pattern design guides, a thorough break-down of how the print industry operates, and loads of helpful resources, this publication provides a wealth of information for the burgeoning surface designer. The book also showcases over 80 international artists whose work illustrates the many print styles found in the market. Pattern Design & Beyond is an inspirational guide for students, professionals or anyone else with an appreciation for pattern design.

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Table of Contents
How the Industry Works
Print Studios, Artist Representatives, Independent Designer
Types of Clients & Markets
Section 2 | PRINT STYLES AND TERMINOLOGY                              
Types of Prints
Types of Repeats
Printing Techniques Defined
Section 3 | DESIGNING AND FORMATTING A PRINT : Finding Inspiration
Designing in Groups vs. One-off Prints
Factory vs. Working Repeat
How to Create a Repeat
File Formats
Naming & Organization
Section 4 | PORTFOLIO & PRESENTATION: What to Include
Printed Portfolio
Digital Files
Composing a Cover Letter
Print Studios & Agencies
Print Fairs
Portfolios: Containers & Websites
Print Facilities
Adding adornment to a surface is one of the oldest forms of artistic expression dating back thousands of years starting with carvings on cave walls to paintings on clay pottery. As history progressed, the advent of weaving brought another aspect of decoration to the body and the home through textiles. Color and pattern began to take on meaning representing social rank, beliefs, and heritage.Much like the past, surface design today is still used as a form of expression defining age groups, taste levels, and gender. In the retail market, patterns add value to a product transforming the mundane into something lust-worthy. Take the Marimekko poppy for instance. This iconic design commands a price on every object it touches. Other designers, like Eley Kishimoto, use their unique prints to create a distinct and recognizable look.
In the last few years, surface design has become a subject of much interest with new books and blogs appearing at a steady rate. We receive hundreds of inquiries from students, graphic designers, illustrators, and artists who want to be professional print designers but do not quite know where to start. Although prints are everywhere, the industry operates behind the scenes with sales occurring through private appointments, commissions, and at trade shows. There are no back alley deals but knowing how to operate in this opaque world does take some skill. Since starting our print studio four years ago, we have learned the ins and outs of this industry — from trend research to design to client relations — and we want to share our experience with you.With DIY pattern design guides, a thorough break-down of how the print industry operates, and loads of helpful resources, this publication provides a wealth of information and inspiration for the burgeoning surface designer. By no means complete, we aim to offer a broad overview of the field and write from our own experience working in the U.S. market. Use this as a starting point from which you can explore, experiment, and grow your skills, and ultimately, find the niche that is right for you.
When the two of us met back in 2007, we were both designing patterns but primarily supporting ourselves through freelance graphic design projects. Frustrated by the limitations of graphic design, the world of surface design appeared to hold many more possibilities for creative growth. We were ready to work for ourselves and took the plunge by starting our own studio.The process of developing Pattern People has been full of challenges and rewards which have forced us to grow tremendously as designers and entrepreneurs. Somehow, despite designing hundreds of prints, we are still as excited by the creative possibilities of surface design as we were in the beginning. We have learned to cultivate our creativity and to stretch our imaginations within the constraints of commercial design. Along the way we have also realized it is possible to sell our work while still maintaining artistic integrity.
We hope our insight into the world of surface design may inspire and educate others to pursue their own pattern career. Enjoy!Claudia & Jessie

Available for $24.95 (e-book format)

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Pattern Design & Beyond (e-book format)
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27 Responses to “E-Book | Pattern Design & Beyond”

  1. Anonymous says:

    It looks great, will you be coming out with a print version?

  2. Thanks! Stay tuned…we’ll keep you posted.

  3. What an amazing amount of information! This must have taken forever to write, congrats!!!

  4. Yes, I am also interested in the print version.

  5. Claudia_Brown says:

    all that information will be there, except for specifics about color. pretty much all colors are used at some point, it just depends on the trends. we do talk about how to research trends.

  6. saffiah says:

    just purchased the book and I love it!

  7. Anna says:

    This book looks like the exactly what I’ve been looking for as I am starting my pattern design career, can’t wait to download it when I get home later!

  8. tine says:

    yes at last – will you be coming out with a print version?

  9. tine says:

    at last :) – will you be coming out with a print version?

  10. Claudia_Brown says:

    we’re looking into it.

  11. Andreas says:

    Great. It’s time for this.

  12. Barbara says:

    Looks like a great resource!

  13. lesya says:

    The book covers the main important topics and is really useful for the most working in graphic design field. The designs are choosen very carefully and they are good illustrations for each part. Thank you, Claudia and Jessie, good work!

  14. Kat says:

    I am also interested in a printed version.

  15. Claudia says:

    I bought the book and I loved it, very useful. Thank you!

  16. aj dimarucot says:

    Loved the ebook. WOuld love to have more info on the technical specifications on creating a pattern.

  17. Ivett says:

    I am also interested in a printed version. I love your work!!

  18. Linda says:

    I’ve been toying with the idea of getting into textiles & pattern design, so this is perfect!! am definitely interested in a print version when it’s available :)

  19. Ingrid Elle says:

    Thank you. This book looks like a great tool to get into the business. I just downloaded it and ready to dive in! I hope you will definately have more products that are great tools to guide people interested in this field.

  20. Gwyneth says:

    I would love to buy this in printed version!

  21. santiago says:

    do you have a paperback version?????

  22. Claudia_Brown says:

    we would love to have a printed version but alas, have no way to publish ourselves…

  23. Nikita jain says:

    will love to have a printed version!! keep me posted if you come up with a printed book.

  24. I just bought your Pattern Design & Beyond e-book. It’s the best thing i have ever bought! It’s so useful and inspiring to me. I’m at university student and this book is incredibly useful. If you want to know about pattern and surface design, then this book has what you need and more. Its better than previous books and magazines i have bought. Thank You.

  25. Leska says:

    Hello! Came across your book today. Looks like this would be a great resource to have printed on the shelf . Any plans on a printed copy? What a wonderful contribution for the benefit of those who need to create such as myself. Wishing you both continued sucess and joy!!

  26. Claudia_Brown says:

    We are working on having a printed version! Will keep you posted. Please subscribe to our facebook page to hear updates like that and lots of inspiration! https://www.facebook.com/pages/Pattern-People/178125158877203?ref=ts

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